今年商场的冬季美陈，美疯！(三)
长沙IFS城市异性空间缓缓开启，长沙IFS以经典的圣诞符号及爵士乐元素为灵感，携手爱马仕全球合作艺术家Mike Perry，联袂国内顶级爵士俱乐部JZ Club等3组乐队，带来了艺术展览和live表演。
长沙IFS X Mike Perry中国大陆首展：在LG2西侧中庭，15米高的巨型圣诞树艺术装置，通过艺术家Mike Perry独特的色彩运用，呈现缤纷亮丽的冬日世界。
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Groove lnvasion音乐现场：3组乐队打造8场音乐现场，舞台上的巨型台灯、抱着吉他的音乐人和放大版的礼物盒……live现场嗨翻！
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Groove Venue：长达110米的灯光大道，夜色下梦幻至极，成为了长沙夜生活新晋出片地。
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广州天汇广场igc
广州天汇广场igc的帕丁顿熊65周年全国首展，请来了这只家喻户晓的英伦绅士熊，打造童话般的“英伦冬日小镇游”场景，圣诞氛围浓郁。
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现场设置了6大沉浸式打卡点，包括帕丁顿车站、冬日夺宝大行动、星光雪花梦幻镜屋、雪山小缆车、复古电话亭，以及帕丁顿熊双层巴士，打造充满节日氛围的异国秘境。
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杭州西溪印象城
今年冬天，大都会童话展浙江首展来杭州西溪印象城了。商场门口6米高的巨型白雪公主治愈你冬天的所有不开心。
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还有小红帽、野兽先生、匹诺曹…… 6个经典童话人物每个都超可爱。商场中庭的周边快闪店还有超多正版周边，又好看又好买。
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此外，商场外还有4米高的圣诞树、巨型蝴蝶结、超萌的麋鹿，搭配复古红色小火车，打造出杭州西溪印象城独一份的圣诞氛围。
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深圳仁恒梦中心
深圳仁恒梦中心携手泡泡玛特打造小甜豆定格时光甜品盒子系列全国首。可爱的小甜豆、挂满礼物的圣诞树，加上限定浪漫飘雪，圣诞氛围拉满。
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深圳龙华壹方天地
今年，一棵11米高的多巴胺玫粉圣诞树开启了深圳龙华壹方天地的「甜蜜剧场」。
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深圳卓悦中心OneAvenue
今年圣诞，9米高的巨型礼盒出现在深圳卓悦中心OneAvenue，以缎带为主要设计元素，勾勒出心愿的形状。除了外广场，商场内也布置了不同的艺术装置。
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广州天河城
快来和悟空一起，发送“龟派气功”！广州天河城打造的“龙珠z世界大冒险”全国首展占地面积达300㎡，带来5大经典场景，涵盖游戏区，最高点达3.7米，以3层结构造型还原多个动画场景。
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期间，还上线龙珠z世界大冒险限时快闪店，囊括众多龙珠正版周边和手办。
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上海虹桥南丰城
快来极光小镇实现圣诞心愿，哆啦A梦带着秘密道具来上海了，还要邀请你进入无穷想象的绘本世界！
2023年11月至2024年1月，上海虹桥南丰城接连打造圣诞主题木屋、开展艺术展览、搬来巨型“蓝胖子”巨型装置：
极光小镇：这是一间圣诞氛围感拉满的小木屋，热红酒、美食小吃、互动表演、漫天飘雪…好吃好喝好玩还有礼物。
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「亲爱的线」塞吉·布洛克首次个展：6大绘本故事场景+7个互动设计区域，由风靡全球的法国线条艺术大师塞吉·布洛克携手打造。
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哆啦A梦秘密道具乐园：巨型哆啦A梦一眼回到童年，“异次元那你道具研究所”真实还原时光机、竹蜻蜓等四次元口袋里的各种道具，还有快闪店可以购买周边。
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上海ifc
上海ifc这次特邀了艺术季Kota Yamaji独家打造了“乐享多元宇宙”，在多元宇宙乐园里，圣诞老人化身时尚潮人，披上波普艺术的外衣，与身披金色铠甲的麋鹿站在C位，洋溢着时尚的圣诞氛围。
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此外，商场内还设置了VR宇宙飞船、失重空间、AI圣诞老人，以及潮酷太空人，不仅可以感受到浓浓的节日气氛，还可以体验到最新科技，潮流感满满。
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值得一提的是，消费者可以在VR宇宙飞船里，通过VR扩增实境互动体验，用手机扫描就可看到银河星空。
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正佳广场
今年，圣诞限定梦幻紫积木小镇空降广州正佳广场。外广场的10米高紫色“梦幻许愿树”，足足高达三层楼，吸睛力十足。此外，还有萌趣的双旦积木小屋和平安夜降临小镇的梦幻极光飘雪，氛围感满满。
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除了积木小镇之外，商场在双旦期间还引入了蜡笔小新主题快闪店，制造一场童年“回忆杀”。消费者不仅可以做客小新的家做客，体验小新的日常，还可以到蜡笔小新售卖区，get最全的小新周边。
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天河领展广场
天河领展广场上线8米高的“闪光城市剧场”，并带来多场区域首秀的剧目演绎。
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/169e5fa622ae4ca9973723487c61379b~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=k61KkN4CVM1HIE7dML7yr85TOnI%3D
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场景上融入梦幻般的紫色圣诞树和“精灵家族”IP形象，成为广州CBD冬日限定的沉浸式城市剧场。据了解，双旦期间，商场还会有飘雪，让消费者在广州也能感受下雪。
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d099d41ebddc43f8a7ab7b5bf43fa874~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=NPJVGWKgQ3WJ85GGjqeLUAN4uFA%3D
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https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9f48ec00808e4c669f596aa858d3333a~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=ZDAci1EM13rS0wyl5Bcz40D3JVI%3D
上海环贸iapm
以“iapm 10周年庆再出发”为名，上海环贸iapm携手西班牙插画艺术家Antonio Uve共同构建"冬日庆典小镇"。
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ec8839b49e814295865fc4a84a75b070~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=nwBBIeG7YKKu6%2Fgxhg4shs0WtHA%3D
在这座小镇，开启了“趣享拾刻 艺起出发”冬日庆典，还有限定梦幻空间等你打卡。
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2b056e4c40f84015929e9e71647a6799~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=d9s8NvI2Ye0rcd9VU3Cni1GpEGw%3D
重庆时代广场
圣诞来这拍照真的好显白！重庆时代广场这次打造的圣诞美陈主打克莱因蓝色，小蓝人们在4米高的圣诞树上摘星，还有8米高的“蓝”朋友变身圣诞老人为大家带来礼物。
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d98f428b98864b67bac44e1d4a4e73ae~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=YrxEKzlzy%2BdreYgTKJtkPqS7LQU%3D
https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/502e4393feb1442ba2d7bc50e7cc643d~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=VDCYtPUAKOdYwx3tDvQNSSjjqsw%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1e09c88764b949db95969966a9d81446~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=OS4DRbjFiP3cCCXMyvjnQU9Bh3g%3D
天津嘉里汇
天津嘉里汇同样开启“ 2023圣诞季”，商场内设置了多处打卡：
中庭的圣诞树与星空灯光交相辉映，打造“冬日奇境”；
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d87f1b667ee5435eb25df888677098f5~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=Y2pAjmXrBOYwT6mTdvhUa7RO%2F7Q%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/65304a227195483eb8885e8e586ef219~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=3ZCTE69CfZTSQpOjBhmeDqu2qM0%3D
抬头发现，4米高正在偷偷爬墙的超萌圣诞老人；
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0494264d121b4022b6eaed44f0afac0a~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=GQWfw1QIUgeL%2B2fGPqRi3TiLn5c%3D
商场各个角落的艺术装置都轻松出片；
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c18b8e64279848ecbd7495fc5d839859~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=L%2FoCsViP5Y5qV%2FIwHdjsUsJsbDI%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cd5a02f5ee1742fe99646db7d6b2856a~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=Hg4pdTB0CdGWInrM%2F0jzwrz8Exs%3D
周末循环市集、圣诞汇演、亲子手工作坊等活动的圣诞氛围感也直接拉满！
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/37ac92983aaf4ce594ce9f1c5b32452c~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=sgFqBS4472oC7lCb7JEnT%2FVlke4%3D
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成都sm广场
成都sm广场携手三和老爷车博物馆三大打卡站点——
时光交汇站：在外广场，10米高车站圣诞树+红色复古风豪车，与圣诞节氛围适配度100分；
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9ed151d62eaf4bad86927b089fa73514~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=DKMkGheoR9LNR7ZF5QBdKXvkYS4%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ae17bd2f4ab54d418d931d4b064d5788~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=bRLVHXy7IV8KNQez8BEBYiaLpXQ%3D
慢时光补给站：5号门厅内，老爷车微缩车模定格在圣诞水晶球中仿佛穿越到20世纪；
https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/949b698cb15f4e44ba52bffba89e6bd2~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=EZfgU8DnKVwNxApuK%2BquNdEKLwI%3D
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时光放送站：2号门厅内，复古老爷车尾翼改装沙发和F1赛车手汉密尔顿头盔，营造出跑马灯热闹的氛围。
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5cf11d5ded144d28b997568c7dc17a5f~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=o7lVkI2%2FH1C%2Fa48RngRUKl7nr08%3D
集团联动
华润万象生活
2023年岁末之际，华润万象生活再次开启了“爱予万象”艺术计划，万象商业全国联动，通过总部统筹和在地个性化表达，构建出了多样的主题故事与浓烈的节日氛围。
华润万象生活分别邀请了Claire Le Meil与Andy Tong 两位艺术家共同创作，将爱具象为两种不同的表达：一种是对生活充满活力和想象的热烈之爱，一种是对生活浪漫精致的向往之爱。
// 重庆万象城、济南万象城等落地Claire Le Meil作品
法国艺术家Claire Le Meil是全球著名插画艺术家，她为“爱予万象”创作了作品“花车巡游·梦幻之旅”，通过象征梦想的热气球、向美好出发的船造型花车、代表祝福和锻造美好的中心舞台，搭建起了一处处温暖奇幻之境，十分治愈。
https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9f957b11c82c417fbbcb3fef42124cd6~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=GE0Q2fNPuXoUq2QX4v3YyMJ%2BLY8%3D
// 上海万象城、南昌万象城等落地Andy Tong作品
中国艺术家Andy Tong的作品在全球范围内收获无数奖项，今年是他再次携手华润万象生活，创造了一个充满爱意的浪漫之都。户外巨大的马卡龙圣诞树、中庭精致的法式小镇和巨型时光铁塔、铁塔下落满雪花的圣诞树簇拥周围，演绎梦幻法式风情。
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/326aea65042d4773836b833980efe2fd~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=emzuKJ3B2pRmU31S8khIMk6legM%3D
此外，今年“爱予万象”艺术计划，华润万象生活旗下的商场也有个性化表达，打造不同的爱意场景。
// 深圳万象城
深圳万象城特别邀请英国插画艺术家Allan Deas，定制「星光绮境Reunited in the Glow」艺术大展·中国首展。大展灵感来自于伦敦与巴黎的节日氛围，结合皇家马术元素与饱满的节庆色彩，展现英式复古奢华优雅。
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e20d17ae1bf5498ab892ea6a140c89cd~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=xyVmh8%2B%2B7Zxbge2J4z6Txl0zSFo%3D
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// 深圳湾万象城
深圳湾万象城延续“BAY”系列自创IP，以圣诞铃为灵感，带来“JINGLE BAY”主题装置。一大一小的圣诞树分布在街区两边，天空中许多小天使沿着金色流光穿行，街区中间放置了大小不一的星星。夜幕降临时，圣诞树与星星都会被亮点，营造出沉浸式“圣诞”氛围。
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/035331c2351d4984ad675d9f83a197fc~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=C7nD2XAOiATfJj5WKkNiRHfdjfY%3D
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大悦城西南
正值“大悦西南8周年”，成都大悦城、重庆大悦城和昆明大悦城轮番开启周年庆，圣诞美陈、文创市集、艺术展览等一系列活动让人应接不暇，而将在12月30日开业的天府大悦城也将同步开启“迪士尼主题灯光限定展”。
// 成都大悦城
商场多个角落布置了“圣诞雪景”：在潮汐广场举办“冬日市集”，一整条带雪盖的小木屋复古又浪漫，20+独立主理人小店好拍又好逛；走到市集中间的“圣诞小路”，有雪人、圣诞树、麋鹿、英伦小亭、圣诞铃铛…还有LG良木缘前的“巨型圣诞老人”，超多姐妹围着拍。
https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2ba679a180344d1bb020600fc107d9e4~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=%2FZEMANAmeDUoVNydldqm7mvjrT4%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/7510bc866cb44b85aa81cf28749e18cc~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=ateaudrSVvENM0b1kfkAIYx1Eso%3D
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一起暴富鸭！“寻宝派对全国首展”打卡巨型鸭鸭游轮等8大联名IP形象现身主题互动展区。
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ac32527ca49e4a9b93b408c22f988700~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=LS83JgFGFdtzqE7I5Yg5Il9BYFc%3D
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https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6b84a0f3bb204759b5646bb3e6a0e926~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=%2FGrhrCkuRfUwbWqRqXMf0uJyI5w%3D
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// 重庆大悦城
重庆大悦城开展一连串2周年庆活动，商场内出现多个主题打卡点，300+梦幻雪人、橙色花海梦境、TOM&JERRY快闪店……
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/029a333a69e84941966bcb87f42f3e9c~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=NoBcnuJSAR7K9ez22DnCwAqSxDk%3D
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// 昆明大悦城
昆明大悦城迎来5周年庆，1楼玫瑰大道的巨型蛋糕装置邀请公主王子们前来许愿。
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/dcbcebecd9764b0283c6bf9be21bc6fa~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=ca4vsVR0WbcEGgX2AQ%2BRQy7Iu2A%3D
B1层搬来了“会动的清明上河图”，1000平展馆、15+主题区域，拍照打卡、字画赏析、书法体验……沉浸式体验清明上河盛况。
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/03550544a8074d92998aac47f29b5915~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=PwIAG1RzKxSV975gOzUWG1%2BQVAM%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4d1e9efd706a4367ae1ca623db84dc8a~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=i3ixWE9DgwP3ILV9PMzZ3wa%2FAQ0%3D
龙湖商业
2023年，龙湖商业厂牌活动——2023天街欢乐季在全国18城83座购物中心上演。这个冬天，除了有“玩偶界的爱马仕”德国国宝级品牌Steiff史戴芙以城市限定主题展、主题快闪店等形式，空降全国不同城市的天街外，每个天街都有不同的个性化活动。
// 首创龙湖北京丽泽天街
首创龙湖北京丽泽天街打造Steiff史戴芙北京限时展，6米高巨萌Steiff史戴芙、悬空柔软云朵，还有Steiff史戴芙珍藏展绒意主题店，带你走进梦幻的Steiff史戴芙世界。
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// 龙湖上海宝山天街
5m高巨型 Baby Zoraa"嗷呜女孩”艺术装置及9款人气 Baby Zoraa装置现身龙湖上海宝山天街。
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华侨城商管
三年前，深圳欢乐海岸首推跨年节庆IP-「超级新年」计划，今年在华侨城商管的统筹下，此IP全面升级，并联动全国五城标杆项目发起「2024超级新年」，为在地居民带来延续2个月的超级欢乐体验。
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今年升级为全国性联动活动，华侨城商管也特别推出「超级新年」IP形象-“福禄’使者。
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伴随着城市级的超级仪式感，还有各个项目组织的丰富多样的巡游活动，以及特别场景体验。如深圳欢乐港湾带来MODOLI家族龙年全球首展；深圳华侨城创意园带来疗愈画舞表演；深圳欢乐海岸百米龙灯巡游等活动；顺德欢乐海岸PLUS带来“好彩龙”IP大湾区首秀等活动。
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f960705f682a4e62bd09b45f6d55738a~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1703738368&x-signature=HczhqciNjIEPFQPKpAx3%2B6MtvbY%3D
据统计，首个周末就吸引了近50万人目的性奔赴。其中，12月16日当天，顺德欢乐海岸PLUS当天总客流突破10万人。「2024超级新年」启幕就迎来客流开门红。
凯德集团
凯德集团与迪士尼中国合作打造“Pixar Puffy Happiness皮克斯蓬蓬派对”主题展六站，结合快乐幸福到“蓬胀”的设计理念，集结皮克斯系列电影中草莓熊、三眼仔等六位人气角色“现身”集团旗下六大商业综合体。
上海北外滩来福士广场带来皮克斯新晋宠萌“小熊猫美美”主题装置，中庭“蓬蓬快闪店”内集合颜值及实用兼备的各色周边。
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上海LuOne凯德晶萃广场和宁波来福士广场，都集结了“好蓬友”“草莓熊”主题装置以及“三眼仔”主题装置。
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上海长宁来福士广场在户外草坪展出毛怪“苏利文”主题装置，还有皮克斯定制主题相框的JUST.FOTO自拍机。
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杭州来福士中心带来“小熊猫美美”主题装置，巨型小熊猫美美看起来就很温暖。
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重庆来福士广场4米巨型“草莓熊”主题装置，草莓熊迷们都看了会尖叫！
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